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Violence and sex also are prevalent -- and explicit -- in many of today's rock lyrics. Kiss' latest album is "Lick It Up." In addition to the title track, it includes such songs as "Not for the Innocent," "Young and Wasted" and "Gimme More".

Album covers today routinely feature women in bondage ("Vices" by Waysted depicts a woman in handcuffs and chains), bizarre creaturs [sic] (Ozzy Osbourne as a werewolf on "Bark at the Moon") and violence (the Scorpions' "Blackout" shows a man in a straitjacket with forks stuck in his eyes).

Of course, the rock world has always generated its share of controversy. Elvis Presley's pelvic gyrations were deemed so suggestive that when he appeared on "The Ed Sullivan Show" in 1956, the cameramen were ordered to shoot him from the waist up. When the Rolling Stones released "(I Can't Get No) Satisfaction" in 1965, the song was banned by numerous radio stations because of its suggestive lyrics. When the Stones appeared on "Sullivan," censors changed the lyrics of "Let's Spend the Night Together" to "Let's spend some time together."

Some industry leaders laugh at criticism of lyrics and behavior, saying that rock's essence is the wild and outrageous. "All the theatrical trappings -- the tight costumes, the pyrotechnics, the actions -- are just good show business," said veteran concert promoter Ron Delsener, who presents concerts at the Meadowlands Sports Complex in East Rutherford, N.J.

Others, like rock critic and author Dave Marsh, liken the actions of organizations such as NCTV to a witch hunt. "I have no problem with violence when it is used for a purpose," says Marsh. "For example, in the 'Beat It' video (in which Michael Jackson unites two warring gangs through dance), the violence is used to promote racial harmoney [sic].

But can the viewing audience of MTV and other video outlets -- which includes children as young as 5 -- and teenage concertgoers diferentiate between violence used for a dramatic purpose and violence used strictly for exploitation?

No, say Dr. Gladys Halvorsen, a Tenafly, N.J., child and adolescent psychiatrist, and Vincent Androsiglio, a family therapist with a practice in Teaneck, N.J.

"What young people are seeing and hearing is a distortion of what life is all about," Halvorsen says. "And this distortion can have damaging effects. At this impressionable age, young people need strong role models, and they're not getting them.

"Exposure to such things can result in an entire range of damaging possibilities from emotional effects to lethal ones, which could lead them to act in the same say," Halvorsen adds.

The amount of damage caused by viewing destructive behavior has been disputed since the U.S. surgeon-general released a report on television violence in 1972. The report found short-term consequences but was sketchy on long term effects. The information was updated in 1982 by the National Institute of Mental Health, which found that "television violence is as strongly correlated with aggressive behavior as any behavioral variable that has been measured."

The television industry disputed these findings. NBC countered with a report of its own that found "no evidence of a causal connection between television violence and the development of aggressive behavior patterns among children and adolescents."

WAPs Kane cites the results of a recent study by Edward Donnerstein, a psychologist and sexual-violence researcher at the University of Wisconsin. Donnerstein and his colleagues found that men became desensitized to violence against women after watching such sexually violent films as "Vice Squad" and "Texas Chainsaw Massacre."

Not all rock groups should be condemned for the violence and sexual behavior touted by some. Neither "Brass in Pocket" nor "The Kid" -- two videos from the Pretenders -- is violent. Yet the band, fronted by Chrissie Hynde, is selling out during its current cross-country tour.

One of the biggest success stories last year was written by the politically conscious Irish band U2. Led by charismatic lead singer Bono, the group scored big with the album "War," sold out dates throughut [sic] the country.

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